Campaign, Brand Development

Green is the New Black

The Campaign

This project focuses on developing a visual awareness campaign for a critical social issue. Through research, competitive analysis, and audience insights, a campaign was developed to persuade, educate, and inspire action. 

Green is the New Black is a campaign that focuses on raising awareness of climate change. The campaign contains green animals, suggesting that being green, or sustainable, is cool. The campaign is a play on words of the commonly known fashion phrase "blank is the new black."

Timeline

Jan 2024 - Apr 2024

Tools

Adobe Illustrator, Adobe Photoshop, Adobe InDesign

Project Objectives       

Conduct in-depth research and audience analysis to create a strategic visual campaign that effectively communicates a critical social issue.

Create a unified campaign across print, digital, and merchandise, ensuring strong messaging, hierarchy, and brand consistency.

Showcase campaign effectiveness through context-driven applications, demonstrating how it would engage audiences in real-world settings.

Project Details       

I completed this project during my Junior year studying graphic design.

Research & Collateral Design

Meghan Metta

Creative Oversight

Rebekah Denney

© meghanmetta 2025